NYX Cross-Screen Ad Design
Interactive Digital Ad Design Concept & Production• Tools: Photoshop, Celtra Ad Builder
As an Ad Designer at Kargo, I conceptualized and designed an interactive cross-screen ad experience with NYX Professional Makeup for screens big and small: mobile, and web-connected television. The mobile ad unit features an interactive glider, in which a user can interact with the ad by sliding their finger from left to right on the screen to see the ‘Before’ & ‘After’ of the product application. By repurposing brand assets and incorporating generative AI and stock imagery, I conceptualized and produced this bold, interactive cross-channel design solution.